Motives Behind Preference of Internet Communication Tools Among University Students

Abdulmalik Lawan Ahmad, Nadire Cavus


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Abstract


Researches on internet communication tool (ICT) patronage among university students are of paramount importance owing to the fact that ICT enriched students with communication skills and prepare them for future jobs as communication accounts for the major time spent at work by managers. The aim of the study is to determine factors that affect university students’ preference while choosing ICT. This research was conducted at Near East University, Cyprus during 2015 spring semester. 99 students voluntarily responded to the questionnaire that was developed by the authors. The data collected was analyzed based on mean, frequency, percentage and one-sample t-test techniques. It was found that students’ perceived usefulness, public influence, cost-effectiveness and ease of use are the key factors toward the preference of one ICT over another. To make this research significant to future studies, the finding was discussed in-line with previous researches.

Keywords


Social media, ICT, Internet Communication Tools, WhatsApp, Viber, Facebook Messenger, university students

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Journal of Learning and Teaching in Digital Age. All rights reserved, 2016. ISSN:2458-8350